Advertising

= ** Advertising Throughout The Eras ** = ** -Note to the Teacher- **

=== **FOCUS-**Use the Parallel Curriculum Model, with focus on the Curriculum of Identity. Ask your students to approach their work as practitioners in the fields- Advertisers, Historians, Economists, Public Relations Agents, Graphic Designers. Consider having students gather within their roles to engage in a Socratic Seminar or Paideia Seminar. ===

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**Instructional Strategies-**I would strongly suggest using Kaplan's Depth and Complexity when analyzing diverse formats of advertising. For example, Change over Time, Perspectives, Trends, Patterns, Details, and Ethics would be strongly encouraged. Suggestions for Content Imperatives might include: Convergence, Parallel, Paradox, Origin, and Contribution. ======

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**Product Ideas-**Use Sternberg's Triarchy to generate creative, practical, and analytical tasks aligned with the advertisement of the time period. Problem Based Learning (current events, trends) would highly encourage student-centered learning, grounded in real-world context. ======

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 * Use As Propaganda- ** Propaganda is a form of communication that is aimed at influencing the attitude of a community towards a cause of position so as to benefit oneself or one's group. **Idea-**Consider analyzing sub-topics such as [|"bandwagon propaganda"] and [|"testimonial propaganda.]" ======

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Have students conduct surveys and/or research to determine how effective advertisement is in today's society (based on diverse levels of social, emotional, political, and economic). Ideas vary from products featured in commercials, political campaigns, magazine articles, newscasts, and newspaper articles. ======

**PRINT ADVERTISING**
=**American Advertising: A Brief History-** []= "In United States history, advertising has responded to changing business demands, media technologies, and cultural contexts, and it is here, not in a fruitless search for the very first advertisement, that we should begin. In the eighteenth century, many American colonists enjoyed imported British consumer products such as porcelain, furniture, and musical instruments, but also worried about dependence on imported manufactured goods."

**19th Century-**

**Runaway Slave Advertisements-** []
= = = Advertising in the 1900's-[|Images] = = = = 1920's- = [] [] A Vision of Women's Advertising

[] Post World War I Vintage Ads

= Mid and Late 1900's- =

=** Today- **= = = = =

Social Media Advertising-
[] Social Media Has Replaced Traditional Advertising- [] Statistics on The World of Social Media- []